Investing in Short-Term Rentals in Sevier County, TN: Why Hickory Hill Is in the Perfect Location
If you’re looking for a high-performing short-term rental (STR) market, look no further than Sevier County, Tennessee. Located in the heart of the Smoky Mountains and home to tourist magnets like Sevierville, Pigeon Forge, and Gatlinburg, this area attracts over 13 million visitors annually—making it one of the most lucrative and dependable places to invest in vacation rental property.
At Hickory Hill, you can own a brand-new, STR-approved townhome in the middle of it all.
Why Invest in Sevier County?
Sevier County offers a rare combination of natural beauty, year-round tourism, and investor-friendly regulations. For short-term rental owners, it’s not just a vacation spot—it’s a cash-flow opportunity.
Top Nearby Attractions Driving Rental Demand
Tourists travel from across the country to visit these world-class destinations—many of which are just minutes from Hickory Hill:
Great Smoky Mountains National Park
Over 13 million visitors each year make this the most-visited national park in the U.S., creating constant demand for nearby lodging.Dollywood & Dollywood’s Splash Country
These family-friendly parks in Pigeon Forge draw millions annually and have one of the highest satisfaction ratings in the industry.Soaky Mountain Waterpark & Wilderness at the Smokies
Located right in Sevierville, both attractions are open year-round and attract families seeking short-term accommodations nearby.The Island, Anakeesta, and Ripley’s Attractions
From mountain coasters to sky lifts and aquariums, these attractions bring people to town in every season—not just summer.
A Year-Round Short-Term Rental Market
Unlike beach towns or ski resorts with seasonal dips, Sevier County benefits from consistent occupancy all year:
Spring & Summer – Hikers, family vacations, and waterpark visitors
Fall – Leaf season draws photographers and foliage fans from all over the U.S.
Winter – Christmas lights, snow tubing, shopping, and cozy cabin stays
This means fewer gaps in bookings and more consistent income for investors.
STR-Friendly Zoning and No-State-Income-Tax Advantage
One of the most important factors when investing in short-term rentals is local regulation. Many destinations have started tightening restrictions—but not Sevierville.
At Hickory Hill, your townhome is already approved for overnight rental, giving you:
A clear path to start generating income immediately
No HOA restrictions preventing nightly stays
Plus, Tennessee offers no state income tax, helping to keep more rental income in your pocket.
A Growing Market with Long-Term Appeal
Sevier County’s tourism economy continues to expand and evolve, supported by over $3 billion in annual tourism spending. With new attractions, restaurants, and infrastructure improvements underway, the region is becoming even more attractive to both tourists and investors.
And because the demand for STRs is tied to attractions that are open all year—not just seasonal peaks—your investment here is built for stability and growth.
Why Hickory Hill Is the Smart Investor’s Choice
Located in the heart of Sevierville, Hickory Hill offers a limited collection of luxury townhomes approved for short-term rentals. With upscale finishes, smart floor plans, and proximity to top attractions, these homes check all the boxes for STR buyers:
3-bedroom, 3.5-bathroom layouts ideal for groups and families
Private bathrooms for each bedroom — a huge plus on Airbnb and VRBO
Main-level primary suites for aging guests or those with mobility needs
Low-maintenance exteriors and modern interiors
Located just minutes from Dollywood, Soaky Mountain, and downtown Sevierville
Whether you're a seasoned investor or just getting started with STRs, Hickory Hill gives you the opportunity to own in a market where demand, regulations, and returns all align.
Ready to Learn More?
Discover available units, projected rental income, and how Hickory Hill can help you start earning passive income in one of the top short-term rental markets in the country.
